Matt Chanoff
Author
Language
English
Formats
Description
Four innovation experts come together and introduce a revolutionary methodology that reveals how to seek out authentic demand for your product, idea, or movement.
Tapping into innovation isn't easy; in fact, it's often extraordinarily hard. And when 95% of innovations and new ideas in business, government, and philanthropy fail, it's important to figure out why. The answer? Customer indifference. Innovators often get stuck convincing themselves...